Loneliness is a serious problem. Forbes reports that “73% of Gen-Z feel alone”. It becomes increasingly worse when you realize studies have shown that “loneliness can be as damaging to health as smoking 15 cigarettes per day”. Statistically, people are more likely to face loneliness as they age, but the younger generations are experiencing this “loneliness epidemic” much earlier.
Real, wholesome, meaningful connections are the only things that can combat this onslaught of loneliness.
Kindred Spirits is a brand that connects individuals who desire friendship. People of drinking age can find it difficult to make friends. Non-drinkers especially feel left out, with no locations or options for making new friends. With this in mind, I created a fun and friendly brand that welcomes everyone. Kindred Spirits has bar locations that focus on curating social events to help people get connected. All bottles and cans also feature a conversation starter that helps spark spirited exchanges and avoid dreaded uncomfortable silences. All of the flavors are offered in alcohol-free versions for those who choose not to drink. More than just a beverage, Kindred Spirits stands as a symbol of genuine human connection. Our brand of alcoholic and alcohol-free beverages encourages meaningful conversations, shared moments and a welcoming community.
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